Pictured above from 2016-17 Holiday Mystery Box:

Nail polish on the left: Naked Manicure base and top coat, along with the lavender perfector.

Middle of the top row: Remove Plus Nail polish remover, and two Lipsticks in the shades Paisley and Jasmine.

Nail polish on the right: Alicia, Debbie, and Olivera.

Bottom row: Qtica Solid Gold Cuticle Oil Gel, Qtica Intense Lip Therapy Balm.



Art of Beauty is the parent brand of Qtica, Naked Manicure, Smart Spa, and Zoya. Each is focused on providing the beauty world with beautiful, quality products that are safe for us to use and safe for the rest of the planet as well. My focus here today is on their nail polishes from Zoya.

The nail polishes are 10 free (free of formaldehydeformaldehyde resin, dibutyl phthalate, toluene, camphor, TPHP, parabens, xylene, ethyl tosylamide, and lead) and have very very short ingredients lists. They are also scored well by EWG.

More often than not nail polish last for two days maximum on my nails – the full procedure… base coat, top coat… the whole shebang – before is chips or peels off. I can get almost a whole week out of a manicure using Zoya polishes! For base and top coats, I switch back and forth between their Anchor and Armor, and the Naked Manicure base and top coats. I don’t notice much of a difference between them as far as effectiveness. Naked Manicure has added ingredients for nail strengthening.

One of my favorite thing about shopping on their website is their opacity rating. Each nail polish is scored 1 to 5 (1 being sheer and 5 being opaque). It makes it so much easier to be sure you know what you’re ordering. I prefer to purchase polishes scored at a 5. That way I know it won’t be streaky.

The best part is all of the beautiful colors! They add a new range of colors seasonally to their collection of 300+. Zoya never fails at providing the most beautiful shades. If you only wear certain shades or tones you can filter your search on their website to find what you love the most.

$10 a bottle can add up pretty quickly. Several times a year Zoya has BOGO sales that offer you 25 to 50% off your order. I always make my purchases during these sale periods. One of their handful of sales celebrates Earth Day. If you have nail polish that you want to toss, it can be mailed to Zoya to be disposed of safely as toxic waste.

I can’t think of a single reason not to love Zoya. The products they make are high quality, beautiful, effective, and long lasting. They are an environmentally conscious and health conscious company, and you can always get a great discount if you shop the sales.

I’d love to know what are your favorite shades/products from Zoya, and what other non-toxic nail brands do you love? Let me know in the comments!

Liz 🙂

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