W3ll People is an all natural brand. They focus on providing products safe for both our planet and us, to create “no-makeup” makeup looks. One of my top beauty must haves is mascara. I am rather picky about the durability of my mascara. It needs to be super rugged and long lasting. If it is anything less, it ends up on my under eyes, causing me to look like a raccoon that was in a fist fight. I generally go for waterproof mascara, but I have found it nearly impossible to find a waterproof mascara with clean ingredients.

The Expressionist Mascara has a great formula, not too wet, not too dry. It’s easy to build up length and volume. And the staying power is pretty good. There is minimal transfer to my under eyes – I do recommend setting your under-eye area with a powder. At the end of the day, it’s not a struggle to remove. When shopping around, I was under the impression that this mascara was waterproof or water resistant – I can’t remember which – but I can’t find that info anywhere now. It does a decent job holding up to “water resistant” standards! As far a clean mascaras go, this one is a winner (and EWG verified)!


“Aqua (Water), Cera Alba (Beeswax)*,C10-18 Tryglycerides, Stearic Acid, Copernica Cerifera Cera / Copernicia Cerifera Cera (Canuba) Wax*, Castor Isostearate Beeswax Succinate, Glyceryl Stearate, Glyceryl Caprylate, Glycerin, Potassium Sorbate, Sodium Hydroxide, Sodium Benzoate, Xanthum Gum, Cellulose, Tocopherol, Helianthus Annuus Seed Oil / Helianthus Annuus (Sunflower) Seed Oil [+/-Cl 77891 Titanium Dioxide, Cl 77491 and Cl 77499 Iron Oxides, Cl 77007 Ultramarines, Cl 74570 Carmine] *Ingredient from Organic Farming” – w3llpeople.com

What are your favorite clean mascaras?

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