When I think of Ulta, I picture brands like Maybelline, CoverGirl, Urban Decay, and Lorac. Each are cult favorites loved by many but are by no means natural or non-toxic. I was very happy to learn that Ulta does, in fact, have a decent selection of natural and healthy brands to choose from. I found some of my old favorites and a hand full of new ones that I’d love to try. I’ve compiled this list of brands found at Ulta (mostly online) that I consider to be safer options. Please let me know if I have missed any of your favorite natural, organic, or non-toxic brands! I hope you find this helpful.
Abba hair care products are formulated to be 100% vegan, gluten-free, and animal cruelty-free. They choose not to use parabens, DEA, phthalates, synthetic color additives, sulfates, or sodium chlorides in any products.
Alba Botanica makes wonderful skin care products. You can find their natural sunscreens at Ulta. Alba’s products are 100% vegetarian, Leaping Bunny certified and they comply with reef safety standards. The formulas are biodegradable and the packages are recyclable. Alba also does work to empower young women to succeed through care.org.
Andalou caters to many skin concerns using beautiful ingredients that are Non-GMO Project verified, cruelty-free, vegan, vegetarian, gluten-free verified, certified organic, natural, fair-trade, sustainably sourced, and eco-friendly. They are also part of several movements – She Can – supporting women’s education, and Vital Voices – empowering female leaders wold wide.
Babo is a family-focused brand. Their hair and body products are created without sulfates, parabens, phthalates, icky chemicals, synthetic fragrances, synthetic colors, gluten, dairy, soy, peanut oil, almond oil, walnut oil, mineral oil, PEGs, or animal testing. Babo’s products are tear-free, dermatologist tested, hypoallergenic, color safe, reef safe, breastfeeding safe, all natural, certified organic, and made from pure flowers and plant extracts. Babo supports and educates at the Edible Academy at the New York Botanical Gardens in Bronx, NY, and continues its work with the Environmental Working Group (EWG).
Buddy Scrub, a skin care line focused around exfoliation is made from all natural, cruelty-free, and vegan-friendly ingredients.
Burts’s Bees products are made without all of those harmful ingredients you don’t want. Most of their fragrances are created from natural resources. They are composed of proprietary essential oil blends and natural extracts. Their lips colors are made from botanical oils, waxes, butter, extracts, and essential oils.
Eco Tools makes makeup brushes that are cruelty-free and tree-free. The brushes are made from recycled materials such as recycled bamboo.
Honest Beauty, created my Jessica Alba, makes skin care, hair care, and makeup products. They are made using pure, raw ingredients and without harsh chemicals like parabens, phthalates, formaldehyde carriers, PEGs, MCI/MI, steareth-n, synthetic fragrances, propylene glycol, butylene glycol, petrolatum, mineral oil, SLS, SLES, sulfates, and chemical sunscreens. They are also cruelty-free.
Honeybee Gardens cosmetics and body care products are made of natural ingredients that you can actually pronounce. Their packages are made from recycled materials as often as possible. They are a PETA certified company, as well as Feingold certified. All of their products have also been reviewed by the Campaign for Safe Cosmetics, and all have a score of 2 or lower.
Human & Kind skin and hair care is kind to humans, animals (no animal testing), and the environment. The products are created to be gentle, effective, multi-tasking skin miracles without any harmful petrochemicals.
John Masters Organics partners with local farmers who have a proven history of respect towards their environment in how they harvest their ingredients. With wild-harvested ingredients and cold-pressed and steam distilled extracts, they provide unparalleled care for your hair and skin. All of the organic ingredients they use are certified organic by EcoCert, Quality Assurance International, California Certified Organic Farmers, or Organic Crop Improvement Association. All are recognized by the National Organic Program for the USDA. All of their ingredients meet their strict guidelines: All products must be made with 70-100% organic content. Their products contain no sodium lauryl sulfate, parabens, DEAs, MEAs, or TEAs, No GMOs (Genetically Modified Organism) no artificial colors, fragrances or fillers. No animal testing. All plant extracts and essential oils must be certified organic whenever possible. All essential oils used must be steam-distilled and not extracted with propylene glycol – which kills the effect of the oils, All plant oils must be cold pressed, not heat distilled – which kills the therapeutic properties of plant oils. All ingredients must be proven to be beneficial to the hair or skin. All ingredients must be harvested in an environmentally-friendly manner (wild-crafted). All ingredients must be bio-degradable as possible. John Masters Organics is endorsed by PETA. The only animal products used are honey and beeswax. You will never see artificial colors or fragrances in the ingredients. All of their packaging uses the minimal amount of ink possible and is printed on 100% recycled and unbleached paper.
Juice Beauty products, created by Gwyneth Paltrow, are formulated with certified organic ingredients, which dramatically reduces residue from pesticides, unnecessary synthetic chemicals, and synthetic fertilizer residue in their ingredients. They have an unimaginably long list of ingredients they will not use. Each product is manufactured using solar power. Sustainable and/or recycled paper and soy ink are used for the packaging.
A child brand of Juice Beauty, Juice Organics creates beautiful hair care products which are Leaping Bunny Cruelty-Free certified, PETA Cruelty-Free certified, formulated without sulfates or petroleum derived ingredients, and are California Organic Products Act (COPA) compliant.
Lashfood’s eyelash and eyebrow products are made using nature’s most potent ingredients. They are sustainably harvested and evaluated for their environmental impact toward biodegradability and ecotoxicity. The products are drug-free, sulfate free, phthalate free, and synthetic fragrance-free and never tested on animals. The packaging is made with Ecocert compliant, recyclable materials. Marketing materials are printed with vegetable based & soy based inks and recyclable water base coating on paper which is sourced from sustainably managed forests who participate in a 100% recycling program.
Moom hair removal “wax” is made from USDA Certified Organic and food grade ingredients. There are absolutely no chemicals, perfumes or artificial substances in Moom. No animal testing. Each container or jar is recyclable.
Nkd Skn self-tanners are 50% certified organic ingredients and a completely non-toxic formulation, as well as cruelty-free.
Nyakio is formulated without sulfates, phthalates, parabens, mineral oil, petroleum jelly, formaldehyde or butylene glycol.
O.R.G. Skincare is formulated with gentle, yet highly effective ingredients. They bottle up the best of what nature and the latest innovations in Asian skincare have to offer to bring you products created just for your skin needs.
Origins is a cruelty-free brand that does not conduct animal testing on their products or ingredients. They have harnessed the power of plants to create high-performance skincare products.
All Pacifica products are gluten-free, 100% vegan, and cruelty-free. They are formulated without animal testing, animal ingredients, phthalates, parabens, sulfates, propylene glycol, mineral oil, petroleum, peanut oil, triclosan, and other ingredients you do not want on your skin. All of their scents are developed using the highest quality ingredients including essential and natural oils. Their 7 Free Nail Polish is formulated without parabens, phthalates (dibutyl phthalate), toluene, xylene, camphor, formaldehyde, resin, and animal products. All of Pacifica candles contain lead-free wicks.
Parissa uses natural food-grade ingredients in all of their products. They use no toxic chemicals, no parabens or preservatives, GMO’s, fragrances with phthalates, and no animal testing. They are USDA certified organic, leaping bunny certified, Canadian Woman-Owned company and their packages are made from recyclable and/or sustainably sourced materials.
Physicians Formula has an organic line that is hypoallergenic, fragrance-free, dermatologist approved, gluten-free, paraben-free. They are 100% free of harsh chemicals, synthetic preservatives, GMO’s, synthetic colors, and are 100% cruelty-free.
Pogo lip balms are a fun shape, similar to Eos lip balms. They are created with ZERO chemicals. Each package is a 100% post-consumer recycled body. They are USDA Organic certified and Non-GMO Project Verified Certified. 1% of sales are donated to Pencils of Promise, a for-purpose organization founded in 2008 that has built over 360 schools and provided access to education to more than 33,000 students throughout Africa, Asia, and Latin America. Pogo is also a certified B Corporation.
Pura D’or is 100% cruelty-free and contains only the purest natural ingredients. They are free of harsh chemicals, SLS (all forms of sulfates), parabens, glutens, artificial fragrances, and chemical dyes.
S.W. Basics skin care is made from simple, whole ingredients. The Majority of the line is USDA-certified organic. They are also PETA certified. Everything except the beeswax lip balms is vegan.
SkinYoga is a 100% natural skincare brand owned by three sisters. Their products are inspired by natural and ayurvedic formulations.
100% of St. Tropica ingredients are certified USDA Organic, certified cruelty free, and certified vegan. St. Tropica products do not contain any chemicals, sulfates, parabens, gluten, soy, additives, stabilizers, preservatives, or fragrances.
Tarte products are formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, or gluten. They are also cruelty-free and follow several governmental guidelines for safe ingredients.
Vita Liberata self-tanning lotions are made of 80% certified organic ingredients and a completely non-toxic formulation. The main active tanning ingredient dihydroxyacetone (also known as DHA) is derived from organic sugar beets. The DHA is combined with pure natural and organic ingredients that condition and nourish the skin while tanning it. All of Vita Liberata products are vegan-friendly with the exception of Self Tanning Night Moisture Mask which includes beeswax.
Whamisa is made with naturally fermented organic flowers, fruits, and seeds. The ingredients are natural, organic, and raw.
Yes To contains up to 95% natural ingredients. They say NO to parabens, chemical sunscreens, and other potentially harmful ingredients, as well as animal cruelty and testing.
Zoya evolved from a small nail salon into a spa focusing on natural nails, skin care and alternative European herbal treatments. There are no toxic ingredients such as toluene, camphor, formaldehyde, formaldehyde resin and DBP (dibutyl phthalate) from its formulations. Art of Beauty (Zoya’s parent brand) stays focused on the health and well being of employees and consumers in salons and spas.
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